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Baidu account credit star rating Raiders

Time: 2013-11-04

Baidu account credit star rating Raiders

  Do you have more money than your peers but are not ranked higher than the other? Is it often seen that the advertising star rating is low but never improved? Let us take a look at this picture:

  To improve the quality of advertising and improve the ranking of advertisements to reduce the price of a single click, we must first improve our credibility. Shanghai Insight Software Information Technology Co., Ltd. leads us to first look at Baidu Fengchao on July 25th with a message:

  Dear Baidu promotion customers:

  Hello! Thank you for your continued support and trust in Baidu's reputation management activities.

  Baidu's reputation management activities started in 2012 and have received strong support from Baidu's promotional customers. Up to now, most of the customers have completed V certification and obtained good reputation star rating.

  From August 1, 2013

  The sem promotion cost increase ratio of non-personal customers (without V) is raised from 10% to 20%

  The promotion cost increase rate of personal customers (without V) is raised from 10% to 20%, no longer distinguishing whether it is verified by authenticity.

  For promotional customers who have passed V certification but have a reputation star rating of 1 star, Baidu began to implement the promotion cost promotion strategy. The promotion cost increase ratio is 5%.

  You can find out the details of the promotion cost increase by clicking on the “cost increase” next to the credit star rating.

  The upgrade ratio will be followed by an upward change. Please pay attention to the notice.

  If you still haven't added V or the reputation star is 1 star, please contact your promotion consultant to complete V or optimize your credit as soon as possible.

  Baidu Commercial Products Marketing Department, Baidu Business Operations Department

  July 25, 2013

  From the above message, we can see that if we don't add V to our account (which I believe most companies or hospitals add V), if the credibility is one star, the cost will increase by 5%. In fact, for those companies or medical groups with strong capital, this 5% is nothing. If you don't care about you, it's a big mistake. If your credibility is one star or two stars, it's not just a cost increase of 5%. It's a Baidu exclusion on the advertising account. You will find that there are fewer account conversations. The reason is here. So how do we adjust my account to avoid this problem? First, let's take a look at Baidu's concept of Baidu's reputation:

  1. What is Baidu's credibility?

  A: Baidu's credibility is the comprehensive evaluation result of the Baidu V customer's behavior in Baidu's promotion platform and social business activities, and Baidu's reputation system. Baidu's credibility is higher, indicating that customers can abide by Baidu's promotion policy for a long time. It has gained more recognition in social business activities; the lower the credit rating of Baidu, the more frequent violations of Baidu's promotion policies and the lack of recognition in social business activities;

  2. What is Baidu's credit star rating and what is the relationship with Baidu's credibility?

  A: The credit star rating is the presentation form of Baidu's credibility, with a total of 5 stars; the higher the credibility of Baidu V customers, the higher the credit rating; on the contrary, the lower the credit rating;

  3. What is the meaning of Baidu's credit star? A: Baidu V customers get different credit ratings, they will get different rewards and punishments; the higher the credit rating, the more rewards will be enjoyed; the lower the credit rating, the more will be obtained. The more punishments; the Baidu credit star meaning credibility 1 star credit revision period - the credibility performance needs to be revised, almost can not obtain the trust reputation 2 star reputation inspection period - the reputation performance is to be investigated, to obtain a lower trust reputation.

  4, star credit accumulation period - reputation performance needs to accumulate, gain the foundation of trust reputation 4 star reputation stable period - reputation performance is more mature, gain a higher trust reputation 5 star reputation mature period - reputation performance is very mature, get trust

  5. How is Baidu's credit rating evaluated?

  A: The evaluation factors of Baidu's credibility include, but are not limited to, “compliance with the promotion of behavioral performance” and “quality of website performance”;

  (1). Promote compliance with behavioral performance

  The promotion of behavioral performance compliance refers to the behavior of customers on the Baidu promotion platform; according to the severity of the problem of customer promotion behavior and the frequency of problems, the performance of promotion behavior will be evaluated;

  a Compliance of information qualification: The performance of information qualification is in line with Baidu's promotion policy; the accuracy of customer information qualification does not comply with Baidu's promotion policy, the higher the frequency, the higher the severity, the worse the performance of information qualification compliance, Baidu's credibility The lower the value; on the contrary, the higher the credit rating of Baidu;

  b Promote the compliance of materials: the behavior of promotional materials is in line with Baidu's promotion policy; the higher the frequency of behaviors of customers' promotion materials that do not comply with Baidu's promotion policies, the higher the severity, the worse the performance of promotional materials compliance, Baidu's credibility The lower the value; on the contrary, the higher the credit rating of Baidu;

  c The stability of customer promotion: the long-term stability of customer promotion behavior; the more stable the customer promotion behavior, the higher the credit rating of Baidu;

  (2) Quality of website performance

  The quality of the behavior of the website refers to the performance of the website promoted by the customer in Baidu; according to the seriousness of the problem of the behavior of the customer's website and the frequency of the problem, the performance of the website will be evaluated;

  a Website quality: The behavior of promotion websites and promotion sites is in line with Baidu's promotion policy; the higher the frequency of behaviors of customers' promotion websites and sites that do not comply with Baidu's promotion policies, the higher the severity, the worse the performance of website quality, Baidu's credibility The lower the value; on the contrary, the higher the credit rating of Baidu;

  5. How can I improve my Baidu credibility?

  A: Customers need to do the following four things:

  (1) Customer identity, promotion website, and promotion materials comply with the legality principle of Baidu's promotion policy;

  (2) Customer identity, promotion of the website, promotion of materials in line with the principle of authenticity of Baidu's promotion policy;

  (3) Customer identity, promotion of the website, promotion of materials in line with the security principles of Baidu's promotion policy;

  (4) Customer identity, promotion of the website, promotion of materials in line with the principle of quality of Baidu's promotion policy;

  6. What is the impact of the account on the overall credibility?

  A: Different accounts in the same association circle will have certain impact on customer credibility. Baidu will comprehensively judge the impact of account promotion performance on customer creditworthiness according to whether the account complies with Baidu's promotion policy performance and account consumption performance. Degree; the impact size is expressed in high, medium and low.

  7. Why did the credit rating still change after deleting and modifying the materials?

  A: Your violation of Baidu's promotion policy will be directly recorded in the credit rating. It will not be eliminated due to deletion or modification. If you want to optimize the credit rating, please ensure that there is no violation of Baidu's promotion policy in the future. 

  Look at the credit privilege given by Baidu:

  In fact, Baidu has given so many people in Dongdong to watch, let alone read it, so I am used to telling you how to grasp the credibility of Baidu accounts.

  In the creative, do not appear the following content, if Baidu will prompt you to violate the Baidu promotion policy, once again, that is, mark you once in the background promotion performance: the idea contains the phone, the first, 100%, NO.1, other Qualified hospital name (this is a friend of other hospitals), adjective + recommendation or adjective + recommendation, top ten... + recommendation, CCTV, cctv, eradication, first place, top three, 3 A, public + hospital, country Level, no official website authorization can not appear in the official website, no Baidu authorization can not appear Baidu two words including Baidu know, Baidu recommended and so on. Habits are listed as mistakes that are often easy to make, and those common mistakes are not listed!

  In addition to the symbols in the creative: [], <>, (), "", ‘ any symbols must be remembered by Baidu. Can't use more than three ???,!!!,---, otherwise remember once. There should be no more than two consecutive wildcards in the title and description, no more than four titles, and no more than six wildcards.

  In addition to the need for these ideas, there are two important points, that is, the website server can not be a problem (this has a problem if the problem directly affects the reputation, the habit has been encountered), especially at the end of the month, many servers are vulnerable Attack, problems, and then Baidu search, mobile search, network search, must be opened, even if the network alliance or mobile to a small percentage, must be opened. In addition, the account is burned continuously, and there is no intermittent pause (the budget is insufficient, and the regular problems caused by the account setting problem are not committed). Of course, if the associated account has a problem, it will have a certain impact on our account, but this is not something we can decide. Do not worry about doing your own account!

  How to improve the quality of advertising, how should we implement it specifically? We improve from the following four aspects:

  1. Keywords floating red

  2. Creative and fluent

  3. Relevance

  4. Creative attraction

  The key words of the red-hot operation are as follows:

  To improve the smoothness of your creativity, you need to find the cause first. Follow the steps below.

  The same is true for the optimization of creative relevance. You need to analyze the reasons and then follow the steps below to improve.

  As for other correlation improvements: such as improving the relevance of the advertisement to the target URL; improving the relevance of the prompt word itself to the website, etc., we need to make further improvements in conjunction with the website.

  The improvement of quality is a process of continuous optimization and improvement. The “historical performance of the account” is very important. This shows our Baidu credibility. The performance of other keywords in the account will also affect the quality of our keywords. Improving the quality of your ads allows us to get better placements for keywords, better rankings, and lower promotion costs, thereby reducing costs and increasing the return on advertising investment.

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